Google’s current people-first-content guidance says its systems use a mix of factors that can identify content demonstrating aspects of E-E-A-T.

Cited by documentation

Sources

• Creating helpful, reliable, people-first content

  Google Search Central (developers.google.com) · primary source · retrieved 2026-08-20

  “they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness” — Section: Get to know E-E-A-T and the quality rater guidelines

• Google Search's guidance about AI-generated content

  Google Search Central Blog · primary source · retrieved 2026-08-20

  “Creators can learn more about the concept of E-E-A-T on our Creating helpful, reliable, people-first content help page.” — Section: Rewarding high-quality content

• Automatically generating and ranking results

  Google Search · primary source · retrieved 2026-08-20

  “they identify signals that can help determine which content demonstrates expertise, authoritativeness, and trustworthiness.” — lines 79-80 and 100

• Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience

  Google Search Central · primary source · retrieved 2026-08-20

  “E-E-A-T — or "Double-E-A-T," if you prefer, is now part of the updated search rater guidelines” — lines 958-965

• Creating helpful, reliable, people-first content (guide)

  Topcontent · retrieved 2026-08-20

  “they look at a bunch of things that can show if the content has experience, expertise, authoritativeness, and trustworthiness” — Summary of Google guidance