How the Editory SEO/GEO engine works

What Editory checks and recommends, why it behaves that way, and the evidence behind it. Every recommendation traces to an evaluated claim in a frozen research release.

Evidence release: seo-geo-product-v0.3How the evidence is evaluated →

Browse the evidence base1751 canonical claims · 300 with final consensus — Every canonical claim in the release, with its publication status. This is reference material — the readable entry points are the documentation topics.Browse all claims →

Content & on-page SEO

E-E-A-T: what Google actually says it is

E-E-A-T is the most quoted and most misquoted concept in content SEO. The evidence supports a narrower reading than most advice assumes.

Is there an ideal word count? The honest answer

Every word-count claim in our evidence base — for and against — is still unproven at our evidence bar. This page exists to show what that means in practice.

Do clicks move rankings? Documented vs. leaked

Few SEO debates run hotter than click signals. Our evidence base holds three distinct layers here — what engines document, what researchers measured, and what leak interpretations suggest — and they deserve to be kept apart.

Local SEO

Local ranking: what actually moves the map pack

Editory builds sites for local businesses, so we hold local-ranking advice to the evidence. Here is what current sources support — and the single-factor claims our evaluation found to be wrong.

Internal links & site architecture

Internal links: discovery, anchors, and a retired trick

Internal linking is one of the few SEO areas where the well-supported advice is also the simple advice. It also carries one famous technique that used to work and no longer does.

Links & authority

Link myths: .edu magic and other unproven signals

Link building attracts folklore because links are hard to measure from outside. Here is one myth our evaluation found contradicted, one signal that remains genuinely uncertain, and what is actually supported about risky link profiles.

Technical SEO

Redirects and error codes: what Googlebot does with them

HTTP status codes are one of the few places where Google documents its behavior precisely. The supported facts make migration and error handling decisions mechanical.

Canonical URLs: how duplicates get consolidated

Both Google and Bing document how duplicate URLs are grouped and which page gets the credit. The mechanics are well supported — and one popular assumption about rel=canonical is wrong.

JavaScript sites: what Google actually indexes

Google documents its JavaScript processing precisely: crawl, render, index — and it is the rendered result that counts. That resolves an old myth, and creates a quieter dependency worth knowing about.

Structured data: what it does — and what is unproven

Schema markup is sold as a ranking lever. What the evidence supports is narrower and still worth having: understanding and presentation. The rich-result promises, at our bar, remain unproven.

Performance & page experience

Core Web Vitals: real factor, modest weight

Page experience is one of the most over-optimized areas in SEO. The supported picture is refreshingly precise: Core Web Vitals matter, they guarantee nothing, and polish beyond them buys no direct ranking help.

GEO / AI search visibility

AI search visibility: what is documented, what is early research

Generative engine optimization (GEO) is young enough that vendors sell certainty nobody has. Here is the documented baseline from Google and Microsoft, and the research signals worth watching.