Current Google Business Profile help says local results are mainly based on prominence.

Cited by documentation

Sources

• Tips to improve your local ranking on Google - Google Business Profile Help

  Google Business Profile Help (support.google.com) · primary source · retrieved 2026-08-21

  “Local results are mainly based on relevance, distance, and popularity. Together, these factors” — 'Understand factors that determine local ranking'

  “Prominence means how well-known a business is” — 'Prominence' subsection

• Are Relevance, Distance, & Prominence Google Ranking Factors?

  Search Engine Journal · retrieved 2026-08-21

  “Local results are based primarily on relevance, distance, and prominence” — Quoted Help Center passage

• Local Rank Tracking: How Rankings Change by City

  cloro · retrieved 2026-08-21

  “Local-intent keywords averaged 0.84, and 47 of the 50 scored above 0.7” — lines 34-41, 46-65

Related claims

• REPEATSGoogle said in 2010 that prominence was a primary signal in local search ranking.Under evaluation